The 20th annual KCII Washington HyVee Caring Christmas Food Drive kicks into high gear tomorrow with the first of two “Day of Giving Live Radiothons”. From 10a.m. To noon and 1-5p.m. Wednesday, local businesses and organizations will join members of the KCII staff live in studio and through recorded vignettes to talk about the importance of helping those in need during the holiday season. This week, KCII General Manager Joe Nichols spoke about why it’s an important campaign for the station. “I’ve talked with multiple places in the past and food donations are a great and tangible way of making a donation. The number one top needed donations, were financial donations. (The food pantries) have relationships with other food producers and wholesalers so a dollar for most of the food pantries can go farther than a dollar for us could go. There are also things that they need outside of food. When we first started this whole thing, we really wanted to make the food drive a big deal, and we did that. With the Radiothon last year, I was able to write checks and mail those out and get them right directly into the hands of our food pantries. We raised just shy of $3,000 last year. So we’re really pushing to get the most we can to the food pantries to help those in need this year.”
During this time, KCII will accept monetary donations to the cause via phone call at 319-653-KCII. You can also donate any time online at KCIIradio.com/donate by clicking on the Big Red Button. Hear more about the KCII “Day of Giving Live Radiothon” on today’s Halcyon House Washington Page during the morning, midday and evening magazines or find the program archived online, free, at KCIIradio.com under podcasts. A second “Day of Giving Live Radiothon” will come to the air Wednesday, December 14th.