The Iowa Wave Shirt partnered for the third year in a row with Fareway Stores, Inc. to conduct a round-up at all Iowa store locations in the summer of 2023. During the campaign, which ran for two weeks ahead of the Iowa vs. Iowa State football game, Fareway’s customers were able to round up their purchase. Additionally, Fareway employees were able to purchase a co-branded Iowa Wave Shirt in their favorite team colors to wear during the event, on game days, or other events throughout the year. Collectively, proceeds totaled $112,588.31. First place went to Washington Fareway, who raised $7,728.33. All proceeds benefit the Iowa Wave Shirt, a non-profit created to support the University of Iowa Stead Family Children’s Hospital.