The Governor’s Traffic Safety Bureau (GTSB) is partnering with law enforcement across Iowa to urge drivers to designate before you celebrate. Through January 1, 2025, drivers will see officers supporting the National Highway Traffic Safety Administration’s high-visibility enforcement campaign to spread the message about the dangers of impaired driving. Chief Deputy for the Louisa County Sheriff’s Office Brandon Marquardt advises all Iowans who plan to celebrate the holiday to do the right thing, “Find a ride. Stay where you’re at. It isn’t worth it. We go out at these different times and particularly look for intoxicated drivers.” Last December, 990 drivers were charged with operating while intoxicated on Iowa roads. On average, 37% of Iowa’s traffic deaths are impaired-related. GTSB and law enforcement urge Iowans to always plan before heading out to celebrate. If available, use your community’s sober ride program. An OWI conviction can cost up to $10,000. Plan before you head out for the evening. If you see an impaired driver on the road, do not hesitate to contact law enforcement.